This report employs a competitor analysis framework to assess the major U.S. digital video (digital TV and online video) audience measurement firms. The study constructs competitor profiles to determine which digital video audience measurement firm(s) is strategically positioned to provide an industry-recognized, cross-platform digital video audience metric standard.
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach
1.3.1 Source of Data
1.3.2 Glossary of Terms
2.0 Digital Video Viewers
2.1 Digital Video Usage Trends and Behaviors
3.0 Digital Video Media Campaign Planning, Buying, and Selling Exchange
3.1 Advertising Metrics
3.2 Pricing Models
3.3 Television and Online Video Consumer Advertising Recall and Preference
4.0 Digital Video Audience Measurement: A Competitive Assessment
4.1 Digital Video Measurement Competitive Analysis
4.1.1 Primary Competitors
4.1.2 Indirect Competitors
4.1.3 Advertising Industry Trade Associations
4.2 Digital Video Audience Measurement Methodology
5.0 Conclusions
5.1 Implications
5.2 Recommendations
6.0 Resource Book
6.1 Digital Video Audience Measurement Competitor Profiles
6.1.1 Arbitron
6.1.2 Canoe Ventures
6.1.3 Compete
6.1.4 comScore
6.1.5 Concurrent
6.1.6 Datran Media
6.1.7 Dynamic Logic
6.1.8 Experian Simmons
6.1.9 GfK Mediamark Research & Intelligence, Inc (GfK MRI)
6.1.10 Google
6.1.11 Kantar Media (formerly TNS Media)
6.1.12 Nielsen Media Research
6.1.13 Omniture
6.1.14 Quantcast
6.1.15 Rentrak
6.1.16 Rovi Corporation
6.1.17 TiVo
6.1.18 TRA
6.1.19 Tubemogul
6.1.20 Visible Measures
6.1.21 Vindico (BBE)
6.2 Online Video Ad Campaign Management and Ad Server Company Profiles
6.3 Advanced TV Ad Campaign Management Company Profiles
Source of Data
Advertising Metrics Glossary of Terms
Multi-Platform Video Viewers
Consumers Who Prefer to Watch Video on TV Set
Method of Watching Online Video
Online Video Viewing Inhibitors – Top Five
Online Video Users Likelihood to Cancel Pay-TV Service
Motivations to Cut the Cord
Video Consumer Ad Recall
Television Consumer Ad Preference
Internet Consumer Ad Preference
Digital Video Audience Measurement and Reporting
Cross-Platform Digital Video Audience Measurement – Competitor Strength Grid
Advertising Trade Associations
Digital Video Audience Measurement Methodology
© December 2010 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
