The evolution of video services has changed consumption patterns as well as the dynamics of content and service piracy. Credential sharing, app-based sharing, and illegal live streaming have ushered in a new age of digital pirates and attitudes among consumers regarding fair use. This report examines trends in content piracy and methods for stopping these emerging piracy methods. It also provides a five-year forecast for the impact of piracy on the video industry.
Research Objectives
Research Approach
Companies Interviewed or Researched
Executive Summary
Defining Video Piracy
Piracy and Lost Revenue
Piracy Types: Accidental and Purposeful
Piracy Drivers
Key Findings: Impact of Piracy
The Value of Content: Age of Content
Lifecycle of a Video Asset
The Value of Content: Live Events
Live Events: Decline in Value
Video Theft
Video Piracy and Anti-piracy Technology Elements
Video Piracy Non-technical Countermeasures
Key Trends
Challenges Ahead
Emerging Technological Challenges
Business and Legal Challenges
Emerging Opportunities
Video Piracy: Lost Revenue and Forecasts
Worldwide Broadband Households, by Region (2017-2023)
Worldwide Pay-TV Households (2017-2023)
Who accesses pirate video?
Video Piracy Losses: Americas
Video Piracy Losses: Europe and Asia
Annual US Revenue Lost Due to Account Sharing/Piracy (2019-2024)
Worldwide Broadband Households Accessing Pirated Video By Region (2017-2023)
Worldwide Revenue to Video Pirates From Broadband Subscribers By Region (2017 - 2023)
Worldwide Pay-TV Households Watching Pirate Video (2017-2023)
Worldwide Revenue to Video Pirates (at Pirate ARPU) from Pay-TV Subscribers also accessing Pirate Video Content, by Region (2017-2023)
Worldwide Households Accessing Pirate Video, which are not Pay-TV Subscribers, by Region (2017-2023)
Total of Worldwide Pay-TV and non-Pay TV Households Accessing Pirate Video, All Regions (2017-2022)
Total Worldwide Revenue, Pirated Video taken by Pay-TV and Non-Pay-TV Households, By Region (2017-2023)
Worldwide Pay-TV Revenue Lost, if 10% of Pay-TV Households Watching Pirate Video Quit Pay TV and Went Exclusively to Pirated Video, by Region (2017-2023)
Consumer-Reported Video Piracy
Use of Piracy Devices/Apps/Websites (Q1/19)
Account Sharing and Piracy Activities (Q1/19)
Use of Piracy Devices/Apps/Websites Among Pirates (Q1/19)
Perception Towards Sharing Online Music/Video Services or Using Unlicensed Content (Q1/19)
How Pirates Reach Consumers
Video Theft
Reaching Consumers Through Multiple Channels
Go-To-Market Strategy for Pirates Leveraging Set-top Boxes
Streaming Devices Targeted by Pirates
Kodi, a Software Ecosystem used by Pirates
Torrent Sites as a Pirate Distribution Channel
Business Models: Pirate Video Offerings for Consumers
Use Cases: Where and How Piracy Occurs
Piracy Causes: Consumer Origination
Credential Sharing and Consequences
Credential Theft and Abuse: Data Center Attacks
Hosting Pirates: Additional Ways to Steal Content
Breaches: Top-to-Bottom Concern
Real-world Examples
Omniverse One World Television
Omniverse Oneworld Television
Status of Omniverse Oneworld Television
TeaTV – Theft of Programmatic Advertising
Openload and Streamango
European Union Judicial Cooperation Unit
beoutQ – Industrialized Piracy at a Nation-state Level
beoutQ and Pirated Programming
Status of beoutQ
Additional case examples
Anti-piracy Countermeasures
Video Piracy and Anti-piracy Technology Elements
Anti-piracy Analytics – Credential Sharing
Watermarking and Monitoring: Evaluating Content for Infringing Use
Anti-piracy Countermeasures: Service Administration
Anti-piracy Countermeasures: Network-based Interventions
Non-technical Countermeasures and Initiatives
Video Piracy Non-technical Countermeasures
Anti-piracy Initiatives: Basic Questions
Anti-piracy Initiative: Stages of Development - Planning
Anti-piracy Initiative: Stages of Development - Execution
Select Anti-Piracy Technology Providers
Leaders in Anti-Piracy Products and Solutions
Technical References
Appendix: Definitions and Sources
Definitions: Piracy & Anti-piracy Context
Sources
Methodologies
© December 2019 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
