Energy Services in the Smart Home analyzes the demand for value-added services that complement electricity service with smart home-enabled monitoring capabilities. The research gauges consumer interest and willingness to adopt these services at varying price points and bundles. The value-added services tested include energy consumption monitoring, energy-efficiency services, and device performance monitoring. It breaks down results by electricity service provider and assesses the impact of stand-alone devices that enable similar features (e.g., smart thermostats, smart appliances, etc.).
About the Research
Previous Research
360 View: Energy Management, Smart Home, and Utility Programs (Q4/14)
Trends and Segments for Home Energy Management (Q3/14)
Digital Engagement of Consumers: Home Energy Management (Q3/14)
Home Energy Management Adopters (Q2/14)
Expanding Residential Demand Response Adoption (Q1/14)
Leveraging Partnerships to Deliver Home Energy Management (Q1/14)
Key Findings
Industry Insight
Recommendations
Overview of Home Service Adoption:
Adoption of Home Services (Q4/14)
Adoption of Home Services by Making Home Updates/Improvements (Q4/14)
Likelihood of Adopting Home Services (Q4/14)
Likelihood to Adopt Home Services by Age (Q4/14)
Comparison of Those with Home Services vs. Purchase Intenders & Non-Intenders (Q4/14)
Appeal of Value-Added Monitoring Services:
Three Hypothetical Value-Added Services
Appeal of Value-Added Monitoring Services (Q4/14)
Likelihood of Subscribing to Value-Added Monitoring Services (Q4/14)
Comparison of Those Unlikely to Subscribe vs. Likely to Subscribe to Value Added Monitoring Services (Q4/14)
Appeal of Value-Added Monitoring Services by Willingness to Use Technology to Create Time for Family (Q4/14)
Impact of Bundling Value-Added Monitoring Services with Home Services:
Demand for Home Services if Bundled with One or More Hypothetical Value-Added Monitoring Services
Likelihood of Adopting Home Services with Value-Added Monitoring Service (Q4/14)
Comparison of Those Likely to Subscribe to Value-Added Monitoring Services (Q4/14)
Impact of Bundling Value-Added Monitoring Services on Subscriber Acquisition:
Likelihood of Switching Electricity Provider for Incentive (Q4/14)
Comparison of Those Very Willing to Pay vs. Those Unwilling to Pay An Annual Service Fee for Top-Ranked Thermostat Features
Appeal of Bundling Multiple Services:
Appeal of Bundling Other Services with Electricity Service (Q4/14)
Number of Home Services Desired to be Bundled with Electricity Service (Q4/14)
Desire to Bundle Access & Entertainment vs. Home Management Services with Electricity Service (Q4/14)
Desire to Bundle Access & Entertainment vs. Home Management Services with Electricity Service
Published by Parks Associates
© 2015
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Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
