Elizabeth Parks, President and CMO, Parks Associates, will be speaking in the Fiber Broadband Association Webinar on the panel "Boosting Broadband & Services: The Power of NPS Tracking" on December 8, 2023.

Discover how tracking Net Promoter Score (NPS) over time can transform customer satisfaction and loyalty in the broadband and home services sector. This presentation by Parks Associates President and CMO, Elizabeth Parks, will delve into the vital role of NPS as a tool for continuous improvement, enabling businesses to fine-tune their offerings, enhance customer experiences, and ultimately drive growth and retention.  The presentation includes insight from Parks Associates ongoing quarterly consumer survey work of 8k or 10k US internet households.

Connected Health Summit, hosted by international research firm Parks Associates, is an executive conference focused on the impact of connected devices and IoT healthcare solutions on consumers at home. Connected Health Summit brings senior industry leaders together from all aspects of the consumer experience ecosystems to provide insights on new business models, IoT technologies, consumer behaviors, and deployments relevant to consumer healthcare solutions.

Parks Associates is supporting the AI & Big Data Expo Global.

The AI & Big Data Expo Global is arriving between the 30th November – 1st December 2023. With 150+ speakers, 6,000+ attendees, our AI-powered matchmaking tool, live sessions and access to 5 co-located shows, this is not a conference to be missed! 

Elizabeth Parks, President and CMO, Parks Associates, will be delivering the keynote on "Next Stage of Growth for Smart Home: Consumer Buyer Journey" at the CABA Council Meeting on November 29, 2023.

The Connected Home Council explores and supports the development of connected home systems, with their ability to monitor and/or control home attributes. These include energy use, lighting, access control and alarm systems, climate, occupant health, entertainment systems, and appliances — in the single-family home as well as in the context of multi-dwelling units. CHC webinars and selected research topics explore industry-shaping trends and forces and the use of technology to make connected homes more flexible, adaptable and human-centric.

Future of Video brings together industry leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer behaviors and preferences and the challenges for the video industry in meeting these expectations. Future of Video addresses new strategies for cableco, OTT, and mobile service providers to provide high-quality customer service, retain subscribers and attract new customers, and design bundled options through new distribution strategies. 

Smart Energy Summit hosted by international research firm, Parks Associates, addresses energy and renewables technology trends in the residential and small-to-medium business markets. The executive conference features virtual panels and networking sessions with experts from utilities, retailers, software providers, manufacturers, and energy, broadband, and security service providers.

Elizabeth Parks, President and CMO, Parks Associates, will be speaking at the 2023 TMA Annual Meeting on the panel "What You Should Know: AVS-01: Opportunities for Innovation" on November 7, 2023 at 8:30 AM HST

TMA is the leading association that promotes and defends the interests of the professional monitoring industry. TMA membership is open to all sectors of the security industry. Participation in the programs provide our members with the opportunity to network with not only those in the alarm monitoring industry, but also with users of monitoring services, providers to the monitoring industry, as well as companies that offer new and non-traditional monitoring services.

Elizabeth Parks, President and Chief Marketing Officer, Parks Associates and Eric Sorensen, Director, Streaming Video Tracker, Parks Associates will be speaking in the Webinar - State of the Market: Streaming Video Services on October 18, 2023 at 1 PM CT

Ad-supported streaming services are now the fastest-growing business model in streaming; 31% of US Internet households reported watching an ad-supported AVOD or FAST service in the past month, compared to just 18% in 2018. 41M US broadband households are projected to watch ad-based OTT video services in 2023.

As streaming services mature, there are new opportunities everywhere, including the rural market. Consumers are still experimenting with services - the average annualized subscriber churn rate for streaming video services is 47% and the top driver of service cancellations is the desire to save money. Parks Associates consumer research shows that 29% of US internet households report canceling a service to save money. This webinar highlights the latest developments in streaming including touching on the very competitive broadband market. Join and hear from the Parks Associates team on the latest in streaming services, including smart TV and streaming media adoption, updates on sports streaming services, and market shifts. This research webinar highlights the Streaming Market Tracker services including insight on service models, pricing, content acquisition, and partnerships in the OTT market. 

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Smart Spaces, hosted by international research firm Parks Associates, brings together property owners, building managers, and technology leaders to discuss the innovations in the multi-dwelling and hospitality environments. The event features consumer research, informative session, and networking opportunities for building executives, service providers, and hardware, middleware, and software providers enabling the next generation of solutions for the consumer, MDU, and public spaces.

Eric Sorensen, Director, Streaming Video Tracker, Parks Associates, will be speaking at the Cynopsis' Big TV Conference 2023 as a panelist on the panel "Feel the Churn: Strategies for Boosting Subscriber Engagement" at 3:25 pm EDT September 28, 2023.

Viewers report the process of finding something to watch is a bigger issue than the cost of their video services, according to a study from TiVo. Yet keeping viewers subscribed means keeping them happy, so finding a solution to the content discovery headache is essential. Hear about the features some services are employing to attract new subs and reduce churn.

2023 has become a year of both expected and surprising twists. Whether they’re specific to the media business or part of the bigger picture, Cynopsis’ two-day Big TV Conference offers senior executives the chance to find actionable solutions. Thought leaders from networks, agencies, brands, tech and research companies will share cutting-edge strategies for achieving, maintaining and measuring success.

Parks Associates is supporting MWC Las Vegas.

Join giant industry players like AT&T Business, T-Mobile Business and Verizon Business and do business in one of the largest markets in the world. Explore new ways to network, as well as a floor full of innovation and activities and entertainment around the clock. Discover the themes and topics around 5G Acceleration, Enterprise Mobility, Age of AI and Digital Everything, that are shaping our industry and creating a brighter future.