Parks Associates is supporting AI & Big Data Expo Global.

The AI & Big Data Expo will bring together over 3,000 visitors over the two days including IT decision makers, developers & designers, heads of innovation, Chief Data Officers, Chief Data Scientists, brand managers, data analysts, start-ups and innovators, tech providers, C-Level executives and venture capitalists.

It is a showcase of next generation technologies and strategies from the world of Artificial Intelligence & Big Data, an opportunity to explore and discover the practical and successful implementation of AI & Big Data in driving forward your business in 2020 and beyond. Register with Parks Associates discount code - PARKS20 - for 20% off any ticket type. 

Jennifer Kent, VP of Research, Parks Associates, will be presenting a Keynote and participating on the "Opportunities in 10 years" Panel at Global CSP Innovation Insights on March 17, 2021.

The COVID-19 pandemic has brought us all together virtually for the event "Global CSP Innovation Insights".

The Pandemic has led complete closures, home office & online schooling traditions & has left Internet service providers to see a huge shift in internet usage patterns. Was the Internet resilient enough to withstand Coronavirus lockdown measure? Since then, concerns about the Internet’s ability to handle the increase in lockdown-driven traffic seem to have been a huge concern.

The event addresses -

1. What challenges did the ISPs see during the Pandemic?

2. What opportunities did the Corona crisis create for the ISPs?

3. With a transformation due to the Pandemic, what opportunities do we see in a decade?

Steve Nason, Research Director, Parks Associates, will be speaking on the live webinar, "Actionable Strategies for Success: The Future of OTT" on March 3, 2021 at 11 AM CT.

How do OTT operators grow revenue in an increasingly competitive market?

Join our panel discussion with Parks Associates and Accedo to unpack the data behind the current market landscape and what is driving OTT revenue in 2021 & beyond. Our interactive session will cover key questions, such as:

• Do you really need to be 'Netflix' or 'Disney' to be successful in OTT?
• What are the most successful tactics & strategies to increase subscriber growth?
• What is the biggest driver of customer loss in OTT?
• How can you optimize payment transactions and remove subscriber friction?

We take a holistic look at the whole subscriber lifecycle and the ecosystem necessary to be successful in the fast-changing OTT space.

Elizabeth Parks, President, Parks Associates will be presenting a research presentation on Reducing Customer Churn at NCTC SmartClicks on March 2, 2021 at 12 PM CST.

Retention strategies that work – Join us for a presentation on how to use smart home offerings and customer data to achieve high impact results and reduce customer churn.

With data showing that home network activity has surged to 120% of pre-pandemic levels, subscriber demands, and expectations have skyrocketed, and all service providers face unprecedented challenges. This session will help you understand and navigate this space and also leverage new information to keep customers longer.

Elizabeth Parks, President, Parks Associates, will be speaking at the GEA Boardroom Session at the TecHome Builder Online Summit on Wednesday, February 24th from 11:30-12:00 PM EST.

Smart Home: Beyond Appliances

Smart technology is everywhere – transforming our industry and the lives of our home owners. When 60% of homebuyers are willing to pay more for a house that is advertised as a “Smart Home,” how is the building industry staying current and knowledgeable in this space? Join us for this informative panel discussion to hear from our panel of experts as they discuss the importance of looking beyond just “smart appliances” and how working with smart home partners and system integrators is critical in driving smart appliance adoption, improving the smart home connection experience and providing connected support for home owners.

Jennifer Kent, Vice President of Research, Parks Associates, will be speaking on the panel, The Next Big Thing: Home as the New Headquarters, on January 12, 2021, at 2:15 PM CST.

It took a pandemic to make our homes the center of work, education, shopping, entertainment, and health and fitness — not just a retreat. Much of this new home-centrism will stick, while some will unbend to the way it was. We’ve seen a glimpse of what technology can do to enhance the at-home experience — will it be enough to keep a house as headquarters?

Parks Associates is supporting REUTERS NEXT.

REUTERS NEXT (Jan 11-14) kicks off 2021 by gathering global leaders and forward thinkers to reimagine solutions to the challenges the new year brings.

No country, company or community can tackle the future alone. To build a better world, thinkers and doers must come together to share ideas, collaborate and act.

REUTERS NEXT draws on Reuters global reach to host diverse voices from around the world who will examine topics from different perspectives, bringing their passion, experience and expertise to find new ways forward.

Parks Associates is hosting CONNECTIONS™ Summit, a CES Partner Program on Thursday, January 14, 2021. Register here: https://connectionssummit.com

CES® 2021 will digitally convene businesses, thought leaders, policymakers, media and the broader tech community to launch products, build brands and form partnerships. Hear from technology innovators, see the latest product launches, and engage with global brands and startups from around the world.

Elizabeth Parks, President, Parks Associates will be speaking at Techfluence on January 6, 2021 at 12 PM CT.

Elizabeth Parks, President at Parks Associates, will be presenting "2020 Video Trends: OTT Growth and Churn" at OTT.X @ PIPELINE on December 10, 2020 at 12:45 PM CT.

Parks Associates reports the churn rate for OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households have trialed an OTT service, and 8% of households have trialed four or more services. Video service providers continue to work to overcome high churn rates and drive engagement, especially as more and more services enter the market. Free trials and promotional offers continue to drive serve subscription, but can also impact churn rates. This short presentation shares Parks Associates latest consumer research highlighting growth and churn rates in OTT services.

Parks Associates is supporting the AI & Big Data Expo Europe. 

The AI & Big Data Expo Europe, the leading Artificial Intelligence & Big Data Conference & Exhibition event is a showcase of next generation technologies and strategies from the world of Artificial Intelligence & Big Data, an opportunity to explore and discover the practical and successful implementation of AI & Big Data in driving forward your business in 2020 and beyond. Register with Parks Associates discount code - PARKS20 - for 20% off any ticket type. 

The Future of Insurance Europe (Nov 24-25, Online) is where CEOs and C-level executives from across European insurance markets, join forces to share ideas and realign strategies in order to build business resilience in this dynamic new commercial environment.

Providing you with strategies to transform trends and emerging risks into opportunities, tackling regulation and accelerating digitalisation efforts at a time where agility and transformative change is paramount to remain competitive in today’s markets.

This is the only meeting in the world where the C-suite community can enact real change, shaping the future of the European insurance industry.