Providing market intelligence for more than 35 years

In The News

WWE Revenue Surge Short Of Q4 Profit

WWE Network had just over 1.2 million paid subscribers at the end of the fourth quarter of 2015, a slight decline from the figure it reported at the end of the third quarter. In the United States, only Netflix, Amazon Video, Hulu and MLB.TV have larger subscription bases than WWE Network among “over-the-top” video services delivered to homes over the Internet rather than through cable and satellite TV providers, according to a Parks Associates study cited by WWE.

From the article "WWE Revenue Surge Short Of Q4 Profit" by Alexander Soule.

Previously In The News

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

Synamedia sees pay TV driving growth for 3-4 years before IPO

Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...

DirecTV Now to hike prices as content fees rise across industry

Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...

How to tell who’s winning — and who’s losing — the streaming wars

Most companies don’t disclose quarterly churn rates, though third-party organizations such as The NPD Group and Parks Associates track cancellations through research and surveys. Data from analytics f...