Providing market intelligence for more than 35 years

In The News

Smartphone Owners Five Times More Likely to Use Patient Portals

Smartphone users are significantly more likely to be patient portal users than consumers that do not own internet-connected mobile devices, says a new report by Parks Associates. Twenty-seven percent of smartphone owners regularly engage with patient portals compared to just five percent of non-owners.

"Monthly usage of patient portals is increasing among US broadband households, but 50 percent of US broadband households do not regularly use these online health resources and 23 percent do not use health portals at all," said Harry Wang, Director of Health and Mobile Product Research at Parks Associates.

From the article "Smartphone Owners Five Times More Likely to Use Patient Portals" by Jennifer Bresnick.

Previously In The News

Netflix Heads Digital Video Services List, But There Are Questions

You would probably guess right if you were asked “What are the top three digital video subscription services?” They are 1. Netflix 2. Amazon Video and 3. Hulu. No surprises there. But what about numbe...

The psychology behind the way Netflix raises prices

Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...

Quarter Of Millennials Are OTT-Only Broadband Households

Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...

GAIA: Under-The-Radar Hyper-Growth 5-Bagger

Well, today the global OTT market of 218 million video subscribers is large and they have quite significant and growing tailwinds, which is according to the study from Parks Associates which has relea...