In The News

It’s Playball for MLB and Facebook

March 08, 2018

A Bloomberg story on the agreement said that insiders put the price for the package at between $30 million and $35 million. It said that Facebook is broadening its sports lineup. Last year, it agreed with Fox Sports to stream the UEFA Champions League and with Univision to broadcast Mexican soccer. It carried 20 non-exclusive MLB games and 47 small conferences college basketball games.

MLB, through its MLB.TV affiliate is no stranger to streaming. Last year, Parks Associates said that MLB.TV had the fourth largest market share of subscription OTT services. It is the top sports-oriented service and is surpassed only by Netflix, Amazon Video (Amazon Prime) and Hulu.

From the article "It’s Playball for MLB and Facebook" by Carl Weinschenk.

Previously In The News

Streaming TV Is Alphabet’s ‘One That Got Away’

Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...

Why HBO Max, Peacock Are Deadlocked in Talks With Roku and Amazon

The OTT platforms’ leverage is real. Both say they have more than 40 million active accounts (and growing). “Amazon and Roku are beginning to play hardball with a lot of these services,” says Parks As...

Bloomberg Attacks Apple TV As Failing To Be "A Groundbreaking, iPhone-Caliber Product"

According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...

‹
1
2
...
402
403
404
405
406
407
408
...
719
720
›