While the home is shaping up to be the battleground, cable operators and other service providers are jostling to position themselves as the aggregation and management point of this emerging class of smart-home services, which have already boosted profits.
It’s shaping up to be a good place to seek growth, as consumer adoption of smart-home technologies and services is clearly on the rise.
About 26% of U.S. broadband homes now have a smart home device, up from 19% at the end of 2015, according to a Q4 2016 national survey conducted by Parks Associates. The research firm also found that 11% of U.S. broadband homes currently employ a smart thermostat, and 5% own a smart plug/adapter module.
From the article "Home, Where the Smart Is" by www.multichannel.com
As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart: “For TV manufacturers and smart TV platform owners alike, t...
According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart h...
In a recent Parks Associates study, residents consistently provided higher ratings for properties that provided smart home devices versus those that didn’t. Roughly 74% of participants* rated energy s...
Recent findings from Parks Associates indicate a significant shift in consumer attitudes towards home security, with a majority now leaning towards self-monitored systems over traditional, professiona...