Various studies, including one from Parks Associates, have shown that as many as one in five Americans use someone else's password to watch a streaming service without paying for it.
You would think those findings would greatly upset Netflix CEO Reed Hastings who would love some additional income to support his ever-growing original content division. But in a press conference held yesterday at the Consumer Electronics Show, Hastings basically told consumers to share and share alike.
From the article "CES 2016: Netflix Is OK With Password Sharing" by Phillip Swann.
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