The number of smart home products owned by consumers increased more than 50% over the last year, according to a new study by Parks Associates. Growth is projected to continue, with 43% of U.S. households that have broadband planning to purchase a smart home device in the next 12 months.
But the drivers of those purchases are likely to be practical and priced right.
A different study, by The Demand Institute, found that 88% of consumers see a smart home as being too expensive and only 23% said they had at least one smart device in their home.
From the article "Beacons and Smart Homes: It's All About the Value" by Chuck Martin.
In keeping with the Washington Post report, Bloomberg believes the tech giant plans to officially announce the new set-top streamer in September, alongside three new iPhone models and a new Apple Watc...
The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...
New research from Parks Associates finds that 22 per cent of US broadband households have a service speed of 100-999 Mbps, the most common service tier, although 39 per cent of US broadband households...
Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...
