We also spent some time discussing a new Parks Associates study that surveyed 10,000 homes to identify the growth in smart home tech. Doorbells and locks were the fastest growing category this year, while smart TVs reached 56 percent adoption.
From the article "Apple's home head leaves, and new products launch, on HomeKit Insider" by Andrew O'Hara.
TiVo’s operating system is already in use in Europe, but it faces stiff competition in the U.S. Data shared by Parks Associates in November shows that Amazon, Roku, and Samsung account for 65% of all...
In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024...
“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...
Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...
