According to research conducted by Parks Associates and SymphonyAI, almost 70% of content executives report that they evaluate data for each distribution service separately.
From the article, "AI: The Secret Weapon for FAST Channels Competing in a Crowded Market" by Marc Liebmann
Smart home products are out on the market, but unfortunately most consumers have no idea where to buy them. Only 30% of U.S. households are aware of where to buy smart home products or services, ac...
Phantom Gold is a high-end product aimed at a high-end market that's been known for extremes, said Brad Russell, an audio analyst with Parks Associates. "The high-end audiophile market has always b...
Last year, a report from Parks Associates estimated the industry would lose $500 million to password sharing in 2015. This data suggests that might be a bit of an overstatement given the likelihood of...
“The video services and delivery landscape has become incredibly complex, and concerns about piracy and password-sharing is growing,” said Glenn Hower, research analyst for Parks Associates. “Among di...
