Providing market intelligence for more than 35 years

In The News

1 in 10 U.S. Households to Purchase Smart Watch in 2016

"The wearables market is growing strong, and their unique form factors will help drives sales for the holidays," said Harry Wang, director of Health and Mobile Product Research at Parks Associates. "Smart watches are particularly popular among broadband households with children. Eleven percent of U.S. broadband households with children have a smart watch, and 16% plan to buy one by midyear 2016. The smart watch has significant connected health applications, but family-oriented use cases will also help grow and maintain the device's popularity."

From the article "1 in 10 U.S. Households to Purchase Smart Watch in 2016" by Rory Lidstone.

Previously In The News

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

News, Rumors, and More: Here's Everything We Know about the Apple TV

In keeping with the Washington Post report, Bloomberg believes the tech giant plans to officially announce the new set-top streamer in September, alongside three new iPhone models and a new Apple Watc...

Roku's Lead in the Streaming Device Market Keeps Growing

In the first quarter of 2016, one-third of streaming devices owned in U.S. broadband households were manufactured by Roku. That is a pretty substantial chunk, given the big names making up the competi...

Research: 6% US broadband homes have gigabit-speed services

New research from Parks Associates finds that 22 per cent of US broadband households have a service speed of 100-999 Mbps, the most common service tier, although 39 per cent of US broadband households...