Wow. Looks like Sonic is really going to ramp up its Qflix download-to-burn offering with the acquisition of CinemaNow. It's another fire sale ($3 million) in the Internet video space. However, I think there's a lot of upside for Sonic, not only in the download-to-burn space, but also as CinemaNow is working more closely with CE vendors and service providers to offer its content as part of a value-add broadband VoD offering.