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Samsung’s Peacock Standoff with NBCUniversal Shows Power of TV Makers

Smart TVs are gradually becoming more common than separate streaming devices. As of the third quarte...

Business and COVID-19

According to research done by Parks Associates, technology was impressed into service at greater vol...

Pandemic accelerates adoption of smart home solutions

This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market researc...

DI People: GameStop, Vari, MediaKind and More Make Moves

Addison-based Parks Associates, a market research and consulting company that specializes in emergin...

A Challenge For Video Streamers Will Be Keeping Subscribers

A Parks Associates analysis reported that SVOD churn rate dropped from 46% in third quarter 2019 to...

Smart Home Systems Need 'Simpler' Setup, Smooth Integration, Parks Event Told

It’s a “burden” on do-it-yourself smart home consumers to have to know and understand the various sm...

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