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Research Finds Home Security Customers Value Choice, Prefer Standalone Products

The uncertainty caused by COVID-19 has heightened consumer anxiety about the safety and security of...

Examining the Increasing Value of Choice for Home Security Consumers

Parks Associateshas found that households are experimenting with different offers from security prov...

Smart Home Tech Enters The Privacy Of The Bathroom, Redefining The Experience

Parks Associates, a research and analytics group focused on IoT and smart homes, shares that consume...

Top 5 Tech Trends for 2022: Using Cybersecurity as a Differentiator

But despite this lackluster enthusiasm for the category, the problem is not going to wane. According...

Smart Home App Preferences Evenly Divided in New Parks Survey

Smart home research released from Parks Associates following CES 2022 reveals that U.S. broadband ho...

CES 2022 Recap: The Show Must Go On…And It Did

It’s also important to point out that CES is a showcase for actual product vendors and an event to l...

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