Providing market intelligence for more than 35 years

In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

Will Roku bring smart TVs into the cool crowd?

The flood of new competitors in the streaming-media device race -- joining stalwarts Roku and App...

Apple TV adds CNBC, Fox Now

Apple TV has been adding more content lately as the company has had to fight a handful of competi...

Chromecast at year 1: Why it's more than just an impulse buy (Q&A)

The Chromecast wasn't the first wireless streaming-media dongle to come along -- Roku had one lon...

Streaming Media Player Market Growing, Roku Dominates U.S.

More than 25% of U.S. TV homes will have a streaming media player by next year -- and the number...

Good News, Roku, Streaming Media Is Catching On

Increased familiarity and new entrants into the streaming media market (such as Amazon’s Fire TV)...

Roku beats Apple TV -- again -- on usage, purchases

In US households last year, nearly half of all purchases of set-top boxes -- small electronic dev...

Contact Us

Parks Associates

Sign up to receive all the latest media alerts in your inbox