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Peacock’s trick to keep subscribers coming back? Emails—billions of them

Peacock’s trick to keep subscribers coming back? Emails—billions of them The annual churn rate ac...

Monitoring Matters: PERS and Lifestyle Management Opportunities

While speaking at the Parks Associates Connections Conference in May, I discovered that I wasn’t the...

Three in ten US households unsubscribe from streaming platforms to save money

Three in ten US households unsubscribe from streaming platforms to save money According to Parks...

2023 CEDIA Shares: DEN Smart Home

Research from Parks Associates found the number of households selecting self-install has declined ne...

Capture the State of the Home Automation Industry With Our 2023 Deep Dive Survey

Capture the State of the Home Automation Industry With Our 2023 Deep Dive Survey We’re kicking of...

Churn Rate for U.S. Streamers Hits 47 Percent

A new Parks Associates study has found that the average annualized churn rate for streaming video se...

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