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Sharing passwords keeps streaming services all in the family

Recent research from Parks Associates found that 11 percent of Netflix users are watching their show...

How programmatic marketing continues to revolutionize media buys

Due to a lack of understanding or experience, programmatic was slow to win acceptance, and some mark...

Why I'm Glad Apple Inc. Killed Its Smart TV Plans

There's simply no reason for Apple to jump into the crowded low-margin battlefield of smart TVs w...

OTT Providers May Be Missing Key Revenues

Over-the-top TV platforms may be growing, but OTT providers may not be getting an apportioned amo...

Highlights: TiEcon 2015 - Disruptive Entrepreneurship

Navigating the IOT Landscape Tom Kerber, Director of Home system and Energy , Parks Associates 1....

Are There Local YouTube Stars?

TOO MUCH OF A GOOD THING: By now, it’s kind of established fact that nearly everybody in a househ...

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