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OTT Business Model in 2024 – How OTT Platforms Make Money?

According to the Parks Associates Video Market Tracker, there are 370+ independent Over-the-Top (OTT...

Lacking Data and Tools: The 8 Barriers to OTT Insights

Parks Associates’ research illustrates the gap between the content performance data that media e...

How much will you pay to stream? ESPN, others test the outer limits as competitors file lawsuit

Nearly half of U.S. households canceled a streaming service last year, according to a study publishe...

Hulu, Disney+ cracking down on password sharing after Netflix success: Will more streaming services follow?

Cracking down on account sharing could encourage those looking to drop a streaming service to do jus...

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

Parks Associates data shows that the vast majority - 88% of internet households shop online at least...

Walmart buys TV portal to nowhere

As streaming services bundle together, monopolizing the delivery of shows – whether it’s the TV unit...

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