The total untapped market for security is roughly 75%, and it has held at roughly that same number for many years, despite the addition of interactive and smart home control features to legacy security services.
Many of the new entrants have the product lines, price points and diverse business strategies to change this market fundamentally, and Parks Associates predicts many of these efforts will be successful, due in large part to the presence of multiple optional features.
From the article "DIY FYI: A Look at the Major Smart Home Security Systems" by Brad Russell.
SSI has partnered with Parks Associates for the creation of DIY FYI, a column designed to help dealers keep track of important smart home market developments, what the competition is and whether they...
The residential security industry saw great strides in 2019, but 2020 will bring new challenges due to the COVID-19 public health crisis the country is facing. The latest Parks Associates consumer...
Parks Associates has released a new whitepaper titled, “Control the Network, Control the Costs: Solving the Wi-Fi Problem in Home Security,” developed in partnership with Johnson Controls. New rese...
