The total untapped market for security is roughly 75%, and it has held at roughly that same number for many years, despite the addition of interactive and smart home control features to legacy security services.
Many of the new entrants have the product lines, price points and diverse business strategies to change this market fundamentally, and Parks Associates predicts many of these efforts will be successful, due in large part to the presence of multiple optional features.
From the article "DIY FYI: A Look at the Major Smart Home Security Systems" by Brad Russell.
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