Despite manufacturers' best efforts to simplify new technologies, consumers often find these products difficult to use. Seven percent of U.S. consumers in broadband households purchased a support subscription as an “attached” feature with their computing device purchase. Data from industry sources indicates that the conversion rate from ad hoc support incidents to subscriptions is about 30%.

Parks Associates is hosting the 7th annual CONNECTIONS Summit at CES on January 8 and featuring the session, “New Opportunities in Tech Support Services” from 2:30 – 3:45 PM. Research Analyst Patrice Samuels will lead a discussion with executives from Affinegy, iYogi, PlumChoice, Radialpoint, Support.com, and Sutherland Global Services. The panel highlights the growing opportunities for support services in an increasingly complicated consumer technology market.