“User experience defines the operator’s video services for consumers,” said Brett Sappington, senior director of research at Parks Associates. “Every pay-TV service and streaming video service is working to capture and maintain consumer attention in order to drive ongoing use and monetization. As a result, operators need a flexible platform that allows them to innovate rapidly and meet or surpass connected experiences offered elsewhere.”
From the press release "TiVo Introduces Next-Gen Platform, a Game-Changing TV Solution."
According to a recent report of Parks Associates, 49% of people say that they see value in bringing sleep data collected from their sleep tracker to their doctor if needed. This is why we developed Sl...
"Parks Associates research reports 29 percent of seniors age 65 and older find it appealing to have a video consultation with a doctor directly through their TV," said Elizabeth Parks, senior vice pre...
"The proliferation of connected devices brings a new level of complexity and risk for consumers," observes Brad Russell, Research Director for Connected Home at Parks Associates. "While manufacturers'...
Among those consumers who have converted to become a smart home family, research reveals that the smart home industry is indeed growing! According to recent data from Parks Associates, additional smar...
