“User experience defines the operator’s video services for consumers,” said Brett Sappington, senior director of research at Parks Associates. “Every pay-TV service and streaming video service is working to capture and maintain consumer attention in order to drive ongoing use and monetization. As a result, operators need a flexible platform that allows them to innovate rapidly and meet or surpass connected experiences offered elsewhere.”
From the press release "TiVo Introduces Next-Gen Platform, a Game-Changing TV Solution."
Local broadcasters are launching their own branded OTT apps to stay ahead of the curve as cable TV subscriptions fall and streaming subscriptions rise. According to Parks Associates, 36% of U.S. broad...
PlumChoice’s Vice President of IoT Business Development Steve Thompson will also participate in the CONNECTIONS™ Summit panel, “Monetization Strategies for IoT and the Connected Home,” where he will d...
According to recent research from Parks Associates, a market research and consulting company, approximately 14 percent of U.S. broadband households have expressed an intention to purchase a networked...
Parks Associates data shows that 1 in 5 consumers in the US currently own smart home devices with global growth on the rise and residential connected devices will generate approximately 11 million sup...
