Parks Associates, a leading market research firm specializing in emerging consumer technology, has reported that by 2020, United States households will have more than 2.3 billion connected devices. One of the more prominent devices entering the household today are smart speakers. In fact, according to NPR and Edison Research, one in six Americans now has a smart speaker. The race is now on to spur further customer engagement with these devices by offering more helpful applications. More accessible energy information and notifications are important in creating value for customers.
From the press release "Tendril Brings Industry-Leading Energy Intelligence to Indiana Michigan Power Customers Through New Collaboration with Google."
The interactive panel session, moderated by Parks Associates Research Analyst Brad Russell, examines trends in personalization, including privacy and security concerns and strategies to balance connec...
According to recent research from Parks Associates, a market research and consulting company, approximately 14 percent of U.S. broadband households have expressed an intention to purchase a networked...
The insights, initially published today in an infographic entitled, “A Smart Home Divided,” come from a Support.com survey of more than 3,000 U.S. consumers in November 2015. The infographic is availa...
"Our data said the monitored security market grew at approximately a rate of 15 percent in 2014," says Tom Kerber, director of research, home controls & energy for Parks Associates. "That is very stro...
