ION Media and the five Katz networks operate in the over-the-air (OTA) television marketplace, which saw 67% growth, to 25% of all TV households, from 2018 to Q3 2019 (Parks Associates research, March 26, 2020), as consumers opted to supplement their digital television services with free over-the-air, linear broadcast television and its quality programming to create a new consumer bundle. Because of the pandemic, OTA viewership growth is expected to accelerate, according to Parks. Both ION and Katz also participate in the national advertising marketplace, which has fared relatively well during this year's economic crisis.
From the press release "Scripps creates national television networks business with acquisition of ION Media".
Content streaming isn't the only case for increasing speeds. In a recent report from Parks Associates, U.S. broadband households owned an average of 10.4 connected devices in 2018. The report also pre...
Guardzilla, developer of the industry's first 360-degree Wi-Fi security camera, today announced it will join fellow thought leaders at CONNECTIONS™: The Premier Connected Home Conference on May 23 in...
According to a recent report of Parks Associates, 49% of people say that they see value in bringing sleep data collected from their sleep tracker to their doctor if needed. This is why we developed Sl...
According to Parks Associates, a leading market research firm, more than 25% of US households with a broadband connection have a smart home device, while more than 60% of ‘smart’ households own more t...
