ION Media and the five Katz networks operate in the over-the-air (OTA) television marketplace, which saw 67% growth, to 25% of all TV households, from 2018 to Q3 2019 (Parks Associates research, March 26, 2020), as consumers opted to supplement their digital television services with free over-the-air, linear broadcast television and its quality programming to create a new consumer bundle. Because of the pandemic, OTA viewership growth is expected to accelerate, according to Parks. Both ION and Katz also participate in the national advertising marketplace, which has fared relatively well during this year's economic crisis.
From the press release "Scripps creates national television networks business with acquisition of ION Media".
Parks Associates data shows that 1 in 5 consumers in the US currently own smart home devices with global growth on the rise and residential connected devices will generate approximately 11 million sup...
The interactive panel session, moderated by Brett Sappington, Director of Research for Parks Associates, examines changes in CPE product design and deployment as the OTT, broadcast, and pay-TV worlds...
PointCentral, the recognized leader in enterprise-scale Smart Home Automation solutions for property managers, today announced that Sean Miller, PointCentral’s incoming president, has been invited to...
Today’s consumers have multiple social media accounts, and according to Parks Associates research1, use an average of three public cloud services per household like Dropbox, Google Drive™ or Microsoft...
