ION Media and the five Katz networks operate in the over-the-air (OTA) television marketplace, which saw 67% growth, to 25% of all TV households, from 2018 to Q3 2019 (Parks Associates research, March 26, 2020), as consumers opted to supplement their digital television services with free over-the-air, linear broadcast television and its quality programming to create a new consumer bundle. Because of the pandemic, OTA viewership growth is expected to accelerate, according to Parks. Both ION and Katz also participate in the national advertising marketplace, which has fared relatively well during this year's economic crisis.
From the press release "Scripps creates national television networks business with acquisition of ION Media".
The interactive panel session, moderated by Parks Associates Research Analyst Brad Russell, examines trends in personalization, including privacy and security concerns and strategies to balance connec...
According to recent research from Parks Associates, a market research and consulting company, approximately 14 percent of U.S. broadband households have expressed an intention to purchase a networked...
The insights, initially published today in an infographic entitled, “A Smart Home Divided,” come from a Support.com survey of more than 3,000 U.S. consumers in November 2015. The infographic is availa...
"Our data said the monitored security market grew at approximately a rate of 15 percent in 2014," says Tom Kerber, director of research, home controls & energy for Parks Associates. "That is very stro...
