Local broadcasters are launching their own branded OTT apps to stay ahead of the curve as cable TV subscriptions fall and streaming subscriptions rise. According to Parks Associates, 36% of U.S. broadband households have at least one streaming media player, up from 27% last year. In late 2015, Apple launched the App Store on Apple TV so that media providers can participate in this industry shift, with Apple CEO Tim Cook stating their view of the future loud and clear: "We believe the future of TV is apps."
From the press release "Frankly Launches Apple TV OTT App With NBC Station WBBH" by www.newswire.ca
Parks Associates will host the 20th-annual CONNECTIONS™: The Premier Connected Home Conference on May 24-26, 2016 at the Hyatt Regency San Francisco Airport. The event, hosting 600+ executives, provid...
DALLAS, TX--(Marketwired - May 18, 2016) - Parks Associates announced today that Vivint Smart Home Chief Strategy and Innovation Officer Matt Eyring will deliver a keynote on the evolution of the smar...
Built on a learning platform, Digital Butler is adaptive, vendor-neutral and provides for a single-stop support marketplace. "Supporting connected consumers is increasingly costly given the growing nu...
“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Brett Sappington, senior director of research, Parks Associates. “Consumers are streaming...
