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Over a billion unique visitors check out YouTube every month and watch over 6 billion hours of video. This makes it the leading source of internet traffic around the globe. What’s more is that TV box sets such as Apple TV are also surging in popularity. Research group Parks Associates predicts sales of TV boxes will continue to grow and top 57 million worldwide by 2018. That number is triple the 20 million last year.
From the article "YouTube Updates App For Apple TV" by Anna Peel.
MUMBAI: Usage of authenticated video viewing, or TV Everywhere, reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. The percentage of r...
Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...
In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...
Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...
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