Rather, I believe that the Google-run property realized the strategy tipped a little too far toward millennial viewing patterns, thus shunning a growing audience of older cord-cutters who weren’t ready to embrace such a radical shift to their TV viewing experience.
Though 18-to-33 year-olds are cutting the cord at higher rates, the behavior for people 34 and older is on the rise, growing from 8 percent of U.S. broadband households in the demographic group in 2015 to 12 percent in 2017, according to Parks Associates.
From the article "YouTube TV's about-face on TV apps is the right move" by Jennifer Van Grove.
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According to a May report from the consultancy Parks Associates, 27 percent of U.S. homes with a broadband internet connection owned at least one smart speaker, yet about 45 percent of their owners “s...
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EnergySage announced today that John Gingrich, senior vice president of strategic partnerships, will present at the Parks Associates 2016 Smart Energy Summit: Engaging the Consumer, taking place Febru...
