Rather, I believe that the Google-run property realized the strategy tipped a little too far toward millennial viewing patterns, thus shunning a growing audience of older cord-cutters who weren’t ready to embrace such a radical shift to their TV viewing experience.
Though 18-to-33 year-olds are cutting the cord at higher rates, the behavior for people 34 and older is on the rise, growing from 8 percent of U.S. broadband households in the demographic group in 2015 to 12 percent in 2017, according to Parks Associates.
From the article "YouTube TV's about-face on TV apps is the right move" by Jennifer Van Grove.
By the end of 2020, there will be 17.2 million 5G consumer market subscriptions worldwide, concentrated in the US, Japan, South Korea, China, Australia, and major industrial nations in Western Europe,...
“It’s no surprise that the tech giants like Google, Amazon and Samsung have moved into this product category,” says Brad Russell, research director at consulting company Parks Associates. “Home networ...
But it's obvious that Roku is feeling the heat from Amazon's aggressive push in the TV streaming (and smart TV) market. According to research from Parks Associates, Roku had the lead in streaming medi...
There are many glowing predictions regarding the smart home, and the wider IoT industry, but a Gartner report predicted only last year that 21 billion IoT endpoints will be in use by 2020, which will...
