The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem like a smarter move than saying no. “YouTube brings the brand in online video (to live internet TV),” says Glenn Hower, a senior digital media analyst with research firm Parks Associates. If any platform is likely to cannibalize (more) viewers, it’s YouTube. To not participate as more and more viewers look to the internet for video could mean dealing yourself into irrelevance.
At least, if and when YouTube TV fulfills its seeming potential. The service so far is fun, because television is fun. When you take a closer look, you see some glaring gaps in content compared to regular TV. The experience is not smooth or intuitive in the vein of Netflix, with its single, comprehensive catalog of shows and movies.
From the article "YouTube TV goes live in Google's biggest swipe at Comcast yet" by Davey Alba.
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
What does all of this mean for your business, customer support agents, and your clients? The innovation that is happening with visual and augmented support is still just beginning, but when you look a...
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...
