The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem like a smarter move than saying no. “YouTube brings the brand in online video (to live internet TV),” says Glenn Hower, a senior digital media analyst with research firm Parks Associates. If any platform is likely to cannibalize (more) viewers, it’s YouTube. To not participate as more and more viewers look to the internet for video could mean dealing yourself into irrelevance.
At least, if and when YouTube TV fulfills its seeming potential. The service so far is fun, because television is fun. When you take a closer look, you see some glaring gaps in content compared to regular TV. The experience is not smooth or intuitive in the vein of Netflix, with its single, comprehensive catalog of shows and movies.
From the article "YouTube TV Goes Live in Google’s Biggest Swipe at Comcast Yet" by Davey Alba.
Apple’s iPhone accounted for 40% of all smartphones in use in the US, according to the latest 360 View, Mobility & the App Economy research released by Parks Associates. Following up on comScore’s...
PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...
With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...
Netflix and other streaming services have dealt with a variety of password-stealing schemes and other scams for years. Netflix announced earlier this year it was trying to crack down on password-shari...
