Landing NFL Sunday Ticket was a major factor in YouTube TV’s subscription growth, maintained Eric Sorensen, director for the streaming video tracker at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas.
Once the NFL kicked off in the third quarter of this year, so did YouTube TV subscriptions. Parks Associates survey data, Sorensen noted, show a 46% increase in subscribers in Q3 2023 compared to the same period in 2022.
From the article, "YouTube TV Climbs to Fourth Among US Pay-TV Services" by John P. Mello Jr.
Piracy is projected to expand to new heights in one of the most popular forms of entertainment consumption — streaming services. By 2027, there is a projected loss of $113 billion for streamin...
Research group Parks Associates published a report in 2022 in collaboration with SmartThings that stated that 54% of US internet households think their electric bills are too high. Plus, 56% of them w...
The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...
All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t...
