Landing NFL Sunday Ticket was a major factor in YouTube TV’s subscription growth, maintained Eric Sorensen, director for the streaming video tracker at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas.
Once the NFL kicked off in the third quarter of this year, so did YouTube TV subscriptions. Parks Associates survey data, Sorensen noted, show a 46% increase in subscribers in Q3 2023 compared to the same period in 2022.
From the article, "YouTube TV Climbs to Fourth Among US Pay-TV Services" by John P. Mello Jr.
45% of European broadband households own a smart TV, according to new research from Parks Associates. According to the study, the highest percentage of households is in Germany, where over 50% of b...
ESPN has a strong foothold in live sports by owning rights to numerous very expensive sporting events and leagues, including "Monday Night Football," with the NFL and the network agreeing in 2011 to a...
According to Parks Associates' estimates, by 2019, there will be 24 million homes in the U.S. with an installed smart home controller for home security, energy management or home control applications....
Parents strive to keep up with and stay on top of their offspring’s viewing habits which are again transforming as the young generation is rapidly developing into the most important target group for O...
