Landing NFL Sunday Ticket was a major factor in YouTube TV’s subscription growth, maintained Eric Sorensen, director for the streaming video tracker at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas.
Once the NFL kicked off in the third quarter of this year, so did YouTube TV subscriptions. Parks Associates survey data, Sorensen noted, show a 46% increase in subscribers in Q3 2023 compared to the same period in 2022.
From the article, "YouTube TV Climbs to Fourth Among US Pay-TV Services" by John P. Mello Jr.
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks – Fox, ABC and NBC – threatened by changes in the way we watch TV. Hulu has set itself apart by...
“Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up,” said Harry Wang, the director of Health & Mobile Product Research at Parks Associates. An interesting f...
As services like Netflix and Hulu boom, he said, television companies are looking for ways they can hold onto more of those streaming revenues themselves. The changes are especially noticeable at H...
