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With a 37 per cent market share, according to Parks Associates research, Roku is essential to YouTube TV’s bring your own device strategy. The more pricey Apple TV will bring in far fewer new homes, but still an essential compontent in the product’s rollout.
From the article "YouTube TV added to Roku and Apple TV" by Julian Clover.
A growing number of consumers (79%, according to Parks & Associates research), are concerned about privacy in their smart devices. CNET has made privacy and security a much bigger factor when reviewin...
With the launch of the TV app on Roku, Apple expands the potential audience of Apple TV Plus significantly. Roku is the most popular streaming media platform, with 39% of the installed base of media s...
But to some viewers, going a week after a dramatic cliffhanger “seems like it’s old school,” said Brett Sappington, principal analyst at Parks Associates. “For some consumers, that can be frustrati...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
