In the world of OTT platforms there is no question that in the US the top 3 services are Netflix, Amazon, and Hulu. But where does streaming services like HBO, SlingTV, and Starz fall into the mix? Today, Parks Associates, a market research and consulting company specializing in emerging consumer technology products and services, has laid that mystery to rest by releasing a list of the top ten OTT platforms according to subscriber number, and the results are a bit more surprising than expected.
From the article "YouTube Red Climbs the List of Top Ten OTT Platforms" by Matt Lopez.
With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...
“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...
Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...
“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....
