The Parks Associates — a market research and consulting company — released an updated version of its top 10 subscription over-the-top (OTT) video services in the U.S. market Wednesday morning.
And while the top players like Netflix, Amazon and Hulu remain in the same position as last year, smaller players like YouTube Premium, which came in 7th place in 2017, have completely fallen off the list.
From the article "YouTube Premium No Longer Among Top 10 Streaming Services in the US" by Matt Lopez.
Brett Sappington, senior director of research at Parks Associates, said: “Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new se...
The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...
OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data. Parks Associates notes that adoption of OTT video subscriptions h...
Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or en...
