The Parks Associates — a market research and consulting company — released an updated version of its top 10 subscription over-the-top (OTT) video services in the U.S. market Wednesday morning.
And while the top players like Netflix, Amazon and Hulu remain in the same position as last year, smaller players like YouTube Premium, which came in 7th place in 2017, have completely fallen off the list.
From the article "YouTube Premium No Longer Among Top 10 Streaming Services in the US" by Matt Lopez.
Nearly 35% of US broadband homes watch user-generated video on sites like YouTube, Vimeo, and Dailymotion at least 10 days per month, according to Parks Associates. The firm’s new OTT research clai...
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
Some 20% of US pay TV subscribers are now dissatisfied with their pay TV service, according to research from Parks Associates. The future represents a 100% increase since 2013, according to Parks....
And, as a recent report from Parks Associates noted, consumers are increasingly drawn to the simplified pricing offers in prepaid. The firm said that “currently postpaid carriers are starting to explo...
