Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite providers continue to see subscribers “cut the cord” in droves, with over 4.6 million Americans canceling their pay-TV subscriptions in 2021.
From the article "YouTube Enters 'Free TV' Streaming Wars, Adds Access To Nearly 4,000 Free Classic TV Episodes" by Johan Moreno.
For many TV viewers it’s not an either/or situation when it comes to pay TV and OTT video subscriptions, but rather a this and that, according to new research from Parks Associates. In its new repo...
All signs show the smart home market is heading for a boom. It’s expected to hit $53bln in 2022, according to Zion Market Research. That doesn’t just mean smart speakers. That includes everything from...
As the percentage of U.S. households that own streaming media players climbed to nearly 40 percent at the beginning of 2018, Roku managed to maintain its lead in market share while Amazon is gaining g...
BRETT SAPPINGTON, DIGITAL ENTERTAINMENT RESEARCH DIRECTOR, PARKS ASSOCIATES, DALLAS: "If you're AT&T, who do you want to include in your own skinny bundle? The channels you own. This means if you'r...
