Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite providers continue to see subscribers “cut the cord” in droves, with over 4.6 million Americans canceling their pay-TV subscriptions in 2021.
From the article "YouTube Enters 'Free TV' Streaming Wars, Adds Access To Nearly 4,000 Free Classic TV Episodes" by Johan Moreno.
Multiscreen viewing is possibly the biggest driver behind the trend towards virtualized video processing and the orchestration that goes with it. But it is not the only one. As Brett Sappington, Direc...
Another report on the topic is just out this week from Parks Associates that predicts 50 percent of North American broadband households will be smart homes by 2020. According to the research firm, own...
"Supporting connected consumers is increasingly costly given the growing number of devices in broadband households and the growing technical complexity of these households. Parks Associates research s...
While a variety of global technology and market trends are reshaping the face of the TV industry, some have a unique impact on the design, marketing, and uptake of premium services. Those that involve...
