Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite providers continue to see subscribers “cut the cord” in droves, with over 4.6 million Americans canceling their pay-TV subscriptions in 2021.
From the article "YouTube Enters 'Free TV' Streaming Wars, Adds Access To Nearly 4,000 Free Classic TV Episodes" by Johan Moreno.
Parks Associateshas found that households are experimenting with different offers from security providers and standalone devices, ultimately expanding adoption. At the end of 2020, Parks Associate...
Additionally, Parks Associates research reveals that 34% of U.S. broadband households are MDU residents. MDU categories consist of apartments, condominiums, duplexes, quadruplexes, townhomes and dormi...
A whitepaper released this week by research firm Parks Associates, “Value Beyond Home Security: Expanding Product Ecosystems,” examined the expansion of professional services beyond home security du...
Internationally recognized market research firm, Parks Associates, reveals that 57 percent of MDU managers report having a lighting control system in their largest property; 26 percent have an energy...
