Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite providers continue to see subscribers “cut the cord” in droves, with over 4.6 million Americans canceling their pay-TV subscriptions in 2021.
From the article "YouTube Enters 'Free TV' Streaming Wars, Adds Access To Nearly 4,000 Free Classic TV Episodes" by Johan Moreno.
New data from Parks Associates released at CES confirmed what VIP+’s own deep dive had already indicated: Samsung’s Tizen was still the clear leader in the third quarter of 2023, capturing 35% of the...
The average U.S. household with internet access had 17 connected devices in 2023, according to new data released Jan. 10 at CES 2024 in Las Vegas by Parks Associates. The tally is based on consumer re...
“Companies will continue to adapt by finding new suppliers, adjusting product pricing, managing inventory more efficiently, and possibly rethinking entire supply chain strategies,” reports Elizabeth P...
“Novel generative AI applications that require high throughput will benefit from Wi-Fi 7’s fast speeds,” added Kristen Hanich, an analyst at Parks Associates, a market research and consulting comp...
