This information may seem mundane compared with smartphone geolocation software that follows you around or the trove of personal data Facebook Inc. vacuums up based on your activity. But even gadgets as simple as light bulbs could enable tech companies to fill in blanks about their customers and use the data for marketing purposes. Having already amassed a digital record of activity in public spaces, critics say, tech companies are now bent on establishing a beachhead in the home.
“You can learn the behaviors of a household based on their patterns,” says Brad Russell, who tracks smart home products for researcher Parks Associates Inc. “One of the most foundational things is occupancy. There’s a lot they could do with that.”
From the article "Your Smart Light Can Tell Amazon and Google When You Go to Bed" by Matt Day.
Parks Associates consumer research reports 11% of U.S. broadband households with children have a smart watch, and 16% plan to buy one by mid-year 2016. Ten percent of Spanish broadband households own...
The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...
There’s no doubt people will check out Quibi, particularly with stay-at-home directives set to run through the end of April. “America right now is a captive audience starved for something to do,” says...
The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...
