Quite a lot, according to new data from Parks Associates.
The average streaming household, which subscribes to 5.6 platforms, according to the research firm, could save $366 a year on average by switching to ad-based tiers.
“The move to ad-based services provides more options for consumers, especially as they are seeking a balance between costs and the desire for multiple content options,” Jennifer Kent, Parks Associates vice president of research, said in a statement. “Not everyone’s favorite streaming service offers a cheaper ad-based service tier yet, and many subscribers will choose a mix of ad-based and premium options, depending on household preferences.”
Earlier this month, during the firm’s presentation of its State of the Market: Streaming Video Services report, Parks Associates said in the past month, 31% of U.S. households reported watching an ad-supported video on demand or a free ad-supported streaming service – a 13% increase from 2018. In addition, 41 million U.S. households are expected to watch ad-based over-the-top (OTT) video services like Tubi, Freevee, and Pluto TV. Last December, the firm said streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, as viewers migrated to free, ad-supported services to save money.
Kent’s prediction that subscribers will choose a mix of ad-based and premium options further supports the firm’s previous notion that platform consolidation could be a potential solution for companies, viewers, and advertisers.
From the article, "You Can Save Over $350 a Year on Streaming Services If You Don’t Mind Commercials" by Shelby Brown
The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...
The latest numbers announced by Parks Associates shows that Apple is still leading the smartphone market but the lead is not as big as we thought it will be with Samsung, their biggest rival tagging c...
Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...
Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...
