Windowing, or the tiered pricing and scheduling around the release of premium video content, could be on its way toward a major overhaul in 2017. As Parks Associates analyst Glenn Hower pointed out, transactional VOD and pay-per-view rentals have been declining in past years while SVOD services have continued to gain market share and customer awareness. According to Hower, households spend an average of less than $1 per month buying and renting digital video.
From the article "Year In Review: Livestreaming, Mobile Drive Online Video Space" by Ben Munson.
Still, Peacock ranks eighth among the major subscription streaming services, with only 10% of broadband households reporting that they pay for one of Peacock's two subscription services, according to...
The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service ac...
Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite provider...
So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...
